Users collaborate relevant information they find to what is called a "Hive List". This Hive List is a collection of various forms of information such as web results, images, rss feeds, stories and videos. This allows everyone to collectively find what they are looking for faster. It also helps people who search for the same information in the future.
Ranking of Hived results is determined based on hive activity and user feedback, both assisted by a unique scoring algorithm. Participation features of the hive are opt-in only. If you do not wish to collaborate anything you can take on more of a spectator role an watch relevant information appears before you eyes as it is collaborated.