You can view it as a database with which you get an interface to enter, modify, delete and search data once you've define its structure.
MyOwnDB has several advantages compared to usual applications:
web-based: this means that your data is accessible from anywhere: your work, your home, your hotel. Further development of the application will also let you share your data easily.
multi-user: you can manage users having access to the application. And no need to have them present in the next cubicle: just enter their email address and they'll get instructions sent to them!
easy to configure: All you need is a browser to take advantage of the application as a user (manipulating the data) or as an administrator (defining the structure of the data).
easy to use: the application has been developed to make entering, searching and organising data easy. Getting to the functionality you need shouldn't take more than 2 clicks!
multi-lingual: not everybody speak english, and the application's interface is multi-lingual, with french and english currently available. data definitions (table names, field names,...) will soon also be definable in multiple languages.
integrated help: Helping text is integrated in the interface to help you master the tool rapidly. Once the help becomes unnecessary, you can deactivated it in your settings.